Changelog
Get the latest updates and improvements to our platform.
Google Ads Integration
Tired of manually updating your ad spend data? Connect your Google Ads accounts to Etropo and we'll automatically fetch your spending information every week. Map accounts to specific budget lines and import up to 12 months of historical data to get a complete picture of your ad spend.
- Your ad spend data syncs automatically every week
- Connect and map multiple Google Ads accounts
- Choose exactly which budget lines should receive the data
- Import your historical spend data with a few clicks
- Rest easy with secure OAuth authentication and encrypted storage
Marketing Budget Approvals Board
Managing budget approvals just got a whole lot easier with our new visual board. Now you can see all your budget items organized by status and simply drag them between Draft, Pending Approval, Approved, and Rejected columns. No more endless forms or complicated workflows!
- See all your items in an intuitive four-column view
- Just drag and drop items to change their status
- Each item card shows you the key info at a glance
- Filter and group items however you need them
- Click any item to view or edit its details in a sidebar
Slack Integration
Stay on top of your budget with our new Slack integration. Get monthly reminders when you need to update actuals and do it right from Slack with just one click. Plus, you'll never miss important budget discussions with notifications when someone mentions you in a comment.
- Get helpful reminders in Slack when items need actuals updated
- Update your actual spend with a simple one-click button
- Receive notifications when teammates mention you in comments
- Quick two-step setup process for your whole team
- Your data stays secure with advanced encryption and EU-based storage
Budget Insights Dashboard
Need to quickly understand how your marketing budget is distributed? Our new insights dashboard gives you a clear view of your budget allocation across months and categories with beautiful, interactive charts. Track spending trends and spot growth patterns at a glance.
- See your monthly budget allocation in an easy-to-read chart
- Track how your spending is distributed across marketing categories
- Monitor budget changes with our growth analysis table
- Hover over any chart element to see detailed information
- Switch between monthly, quarterly, or half-yearly views as needed
Automatically Import Your Existing Budget
Already have a marketing budget in a spreadsheet? You can now import it directly into Etropo in just 60 seconds. Simply upload your file and our system automatically detects your line items, cost centers, and categories without any manual mapping.
- Just upload your spreadsheet and we'll do the heavy lifting
- We automatically extract all your line items and their properties
- Cost centers and categories are detected and organized
- Work with multiple currencies with automatic conversion
- No manual mapping needed - you'll be up and running in about a minute
