The Etropo Blog

CMO Notes

Practical Wisdom for CMOs Leading Mid-Market Teams.

Marketing Analytics

Beyond Signups and Conversion: Guide on PLG Metrics for SaaS CMOs

What PLG metrics work to measure actual success of your marketing teams actions.

March 28, 2025· 12 min read

Marketing Budgeting

How Much Should a Small Business Budget for Marketing?

Learn how to allocate marketing budgets and what is the marketing spend average in small business.

March 16, 2025· 18 min read