The Etropo Blog
CMO Notes
Practical Wisdom for CMOs Leading Mid-Market Teams.
Marketing Budgeting
Average Marketing Budget by Industry [12000 Companies, 2026]
Average marketing budget by industry, company size, growth stage and market competition. Based on 12k+ companies marketing budget research by Etropo.
April 7, 2025· 7 min read
Marketing Budgeting
Small Business Marketing Budget: How Much to Spend in 2026
Data-backed benchmarks for small business marketing budgets by industry, revenue, and growth stage. Learn how to allocate spend for maximum ROI.
March 16, 2025· 20 min read