Marketing Budgets,
Minus the Spreadsheet Chaos
Etropo is marketing budgeting software built for CMOs and their teams.
Plan with the team, automate the spend tracking, and connect to your entire marketing stack.
Trusted by marketing teams worldwide
Marketing Budgeting Software
The complete marketing budget platform.
Plan budgets, track actuals in real time, and collaborate with your team — all in one place. Built for CMOs who are tired of spreadsheet chaos and waiting on finance.
Automated actuals tracking
Your budget up to date. Automatically.
Send invoices — we'll automatically tie them to relevant line items. Connect to Google Ads, LinkedIn, and Meta for spend tracking in real-time. Send automatic Slack and Microsoft Teams reminders to gather actuals from your team.
Budget Dashboards built for CMOs
See where your budget really stands — instantly.
Etropo gives you real-time visibility into your marketing budget. Track plan vs actuals in real-time. Break spend down by category. Crunch numbers without building custom reports or waiting for data from finance.
Purpose-built marketing budget grid
Every dollar planned, owned, and tracked. In one place.
Actuals, plans, owners, and categories with access permissions — all in one purpose-built grid. Bulk-reassign owners, move line items between categories, and track variance in real time. The budget editor your team will actually want to use.
Team collaboration & permissions
Bring your whole team into the budget — without the risk.
Assign category-level permissions so each person sees only what's relevant to their role. Leave threaded comments directly on line items to keep budget conversations in context — not buried in Slack.
Budget versions
Plan A, plan B, and every re-plan after.
Keep a conservative case and an aggressive case side by side in the same budget — then copy the live plan into a new version whenever the year shifts, and adjust it there instead of rebuilding your budget or starting another spreadsheet. Compare versions on the Plans dashboard and make one active when the number lands; your ad platform and Google Sheets connections follow automatically. Actuals, categories, and permissions stay shared across every version.
“Before Etropo, someone on my team was spending a significant chunk of their time just chasing budget actuals. That's gone now. We've saved several days a quarter — and I actually know where our budget stands in real time.”
Abby Hehemann
Marketing Director at GetResponse
Our Platform
Modern marketing budget software that keeps you in control, saves hours, and makes you the CMO who always has the answer.
Setup & Onboarding
Start in minutes. Literally.
Import your existing marketing budget by sharing a spreadsheet file. No adjustments needed, we’ll handle it automatically. Just starting? We got you covered with Budget Wizard.
- Import existing budget in under a minute
- AI wizard with industry benchmarks
AI Assistant
Meet Budget Buddy 👋
Your AI-powered marketing budget assistant that understands your marketing budget and backs you in discussions with stakeholders and decisions you make. Ask anything from budget utilization to category breakdowns — answers are grounded in your Marketing Brain, your company's marketing memory. Budget Buddy is also available as an MCP server — use it from Claude, ChatGPT, or any AI agent.
Integrations
Connect your marketing stack
Etropo integrates with the most popular marketing tools. Use integrations to sync the ads spend. Engage your marketing team in budget operations. Keep yourself and everyone in the loop - automatically.
Google Sheets
Sync plans and expenses automatically with your finance team.
Slack
Automated expense updates — no more chasing teammates.
Microsoft Teams
Budget reminders and AI Budget Buddy — right inside Teams.
Google Ads
Fetch ad spend in real-time. No manual work required.
Track LinkedIn Ads spend automatically, always up to date.
Meta
Sync Facebook and Instagram ad spend in real-time.
TikTok Ads
Sync TikTok ad spend automatically. Real-time updates.
Attio
Track campaign conversions and revenue from your sales pipeline.
HubSpot
Track campaign conversions and revenue from your sales pipeline.
Claude
Manage your marketing budget directly in Claude.
Etropo is purpose-built
marketing budgeting software
Sheets aren't built for marketing teams. Neither are enterprise finance tools. Etropo is.
Delegate budget ops to your team and automate spend tracking with integrations and AI.
- Built for everyone to achieve anything
- Easy to setup, hard to maintain
- Spend data requires input from finance
- Difficult to hide headcount expenses
- Visualization & forecasting requires effort
- Prone to human errors and formula issues
- Built for CMOs and their teams
- Instant setup, zero maintenance
- Effortless versioning
- Automated Spend Tracking
- Easy category access permissions
- Effortless dashboards & forecasting
- AI Agents Integration (MCP)
- Joy to use
- Designed for finance, not marketing
- Requires implementation & training
- Integrations as premium features
- Complex team setup
- Overkill for SMBs
- Expensive & rigid
Changelog
Budget Versions
Your budget can now hold more than one plan. Build a version for the number you're asking for and a version for the number you expect, compare them side by side, and make one active when the decision lands. And when the year shifts — a cut, a new channel, a re-forecast — copy the live plan into a new version and adjust it there, instead of rebuilding your budget or starting another spreadsheet. Your actuals never move. Available on the Pro and Custom plans. Learn more about budget versions.
Microsoft Teams Integration
AI Budget Buddy now lives in Microsoft Teams. Chat with the bot to get instant answers about your budget, get monthly reminders when actuals need updating, and update them with one click — all without leaving Teams. Learn more about the integration.
Meet Marketing Brain
Stop re-explaining your company to AI. Marketing Brain is your company's marketing memory — a living knowledge base that makes any AI dramatically smarter about your business. Plug it into Claude, ChatGPT, or Etropo's AI Budget Buddy and get answers grounded in your customers, your team, your numbers, and what's worked before. It's a free product from Etropo. Explore Marketing Brain here.
TikTok Ads Integration
Track your TikTok advertising spend without leaving your budget. Connect your TikTok Ads accounts to automatically sync daily cost data, map ad accounts to budget line items, and import historical spend so your budget reflects the full picture from day one.
Be the CMO with all the answers
Take control over your budget with purpose-built marketing budgeting software.