Marketing Budgets,
Minus the Spreadsheet Chaos
Marketing budgeting software built for companies with multiple brands and regions.
Plan with the team, automate the spend tracking, and connect to your entire marketing stack.
Trusted by multi-brand & multi-region companies:
How it works
Plan, track and explain every marketing dollar.
Owners, categories, monthly amounts and a currency for every line item in one grid. Change one number and every total updates in your default currency.
Learn morePlanned, actual, variance and forecast for each line item, side by side. The numbers come from your invoices, ad accounts, and teammates. No need to wait for finance.
Learn moreGoogle Ads, LinkedIn, Meta and TikTok send their spend to the budget. Google Sheets shares the plan with finance. HubSpot and Attio add conversions and revenue.
See all integrationsAsk a question about spend or variance in plain English. The answer comes with the line items behind it. Ask for a change and Budget Buddy makes it in the budget.
Learn moreMarketing Budgeting Software
One budget for the whole team.
Each person works in the categories they own. Every budget version lives in the same place, with shared actuals and permissions.
Team collaboration & permissions
Bring your whole team into the budget — without the risk.
Set permissions per category, so each person sees their own part of the budget. Leave comments on a line item and the conversation stays with the number.
Budget versions
Plan A, plan B, and every re-plan after.
Keep a conservative version and an aggressive version side by side in one budget. Compare them on the Plans dashboard and make one active. Actuals, categories and permissions stay shared.
“Before Etropo, someone on my team was spending a significant chunk of their time just chasing budget actuals. That's gone now. We've saved several days a quarter — and I actually know where our budget stands in real time.”
Abby Hehemann
Marketing Director at GetResponse
Our Platform
Marketing budget software for the CMO who always has the answer.
Setup & Onboarding
Start in minutes. Literally.
Upload your spreadsheet and Etropo turns it into a budget in under a minute. No budget yet? Budget Wizard starts one with industry benchmarks.
AI Assistant
Budget Buddy, in Etropo and in Claude
Answers come from your budget and your Marketing Brain. Use Budget Buddy in the app, or in Claude and ChatGPT through its MCP server.
Integrations
Connect your marketing stack
Pick a tool to see what it syncs and how to connect it.
Google Sheets
Sync plans and expenses automatically with your finance team.
Slack
Automated expense updates — no more chasing teammates.
Microsoft Teams
Budget reminders and AI Budget Buddy — right inside Teams.
Google Ads
Fetch ad spend in real-time. No manual work required.
Track LinkedIn Ads spend automatically, always up to date.
Meta
Sync Facebook and Instagram ad spend in real-time.
TikTok Ads
Sync TikTok ad spend automatically. Real-time updates.
Attio
Track campaign conversions and revenue from your sales pipeline.
HubSpot
Track campaign conversions and revenue from your sales pipeline.
Claude
Manage your marketing budget directly in Claude.
Etropo is purpose-built
marketing budgeting software
Sheets aren't built for marketing teams. Neither are enterprise finance tools. Etropo is.
Delegate budget ops to your team and automate spend tracking with integrations and AI.
- Built for everyone to achieve anything
- Easy to setup, hard to maintain
- Spend data requires input from finance
- Difficult to hide headcount expenses
- Visualization & forecasting requires effort
- Prone to human errors and formula issues
- Built for CMOs and their teams
- Instant setup, zero maintenance
- Effortless versioning
- Automated Spend Tracking
- Easy category access permissions
- Effortless dashboards & forecasting
- AI Agents Integration (MCP)
- Joy to use
- Designed for finance, not marketing
- Requires implementation & training
- Integrations as premium features
- Complex team setup
- Overkill for SMBs
- Expensive & rigid
Changelog
Expenses
Your actuals now add up from the spend behind them. Record what you spent under any line item — an invoice, a one-off payment, a correction — and the month's actual becomes the sum of those expenses. So the number in the cell is never just a number someone typed: click it and you see exactly what it's made of. Take an expense out and the actual comes down with it.
Budget Versions
Your budget can now hold more than one plan. Build a version for the number you're asking for and a version for the number you expect, compare them side by side, and make one active when the decision lands. And when the year shifts — a cut, a new channel, a re-forecast — copy the live plan into a new version and adjust it there, instead of rebuilding your budget or starting another spreadsheet. Your actuals never move. Available on the Pro and Custom plans. Learn more about budget versions.
Microsoft Teams Integration
AI Budget Buddy now lives in Microsoft Teams. Chat with the bot to get instant answers about your budget, get monthly reminders when actuals need updating, and update them with one click — all without leaving Teams. Learn more about the integration.
Meet Marketing Brain
Stop re-explaining your company to AI. Marketing Brain is your company's marketing memory — a living knowledge base that makes any AI dramatically smarter about your business. Plug it into Claude, ChatGPT, or Etropo's AI Budget Buddy and get answers grounded in your customers, your team, your numbers, and what's worked before. It's a free product from Etropo. Explore Marketing Brain here.
Be the CMO with all the answers
Take control over your budget with purpose-built marketing budgeting software.