Marketing Budgets,
Minus the Spreadsheet Chaos
Etropo is marketing budgeting software built for CMOs and their teams.
Plan with the team, automate the spend tracking, and connect to your entire marketing stack.
Trusted by marketing teams worldwide
Marketing Budgeting Software
The complete marketing budget platform.
Plan budgets, track actuals in real time, and collaborate with your team — all in one place. Built for CMOs who are tired of spreadsheet chaos and waiting on finance.
Automated actuals tracking
Your budget up to date. Automatically.
Send invoices — we'll automatically tie them to relevant line items. Connect to Google Ads and LinkedIn for spend tracking in real-time. Send automatic Slack reminders to gather actuals from your team.
Budget Dashboards built for CMOs
See where your budget really stands — instantly.
Etropo gives you real-time visibility into your marketing budget. Track plan vs actuals in real-time. Break spend down by category. Crunch numbers without building custom reports or waiting for data from finance.
Purpose-built marketing budget grid
Every dollar planned, owned, and tracked. In one place.
Actuals, plans, owners, and categories with access permissions — all in one purpose-built grid. Bulk-reassign owners, move line items between categories, and track variance in real time. The budget editor your team will actually want to use.
Team collaboration & permissions
Bring your whole team into the budget — without the risk.
Assign category-level permissions so each person sees only what's relevant to their role. Leave threaded comments directly on line items to keep budget conversations in context — not buried in Slack.
“Before Etropo, someone on my team was spending a significant chunk of their time just chasing budget actuals. That's gone now. We've saved several days a quarter — and I actually know where our budget stands in real time.”
Abby Hehemann
Marketing Director at GetResponse
Our Platform
Modern marketing budget software that keeps you in control, saves hours, and makes you the CMO who always has the answer.
Setup & Onboarding
Start in minutes. Literally.
Import your existing marketing budget by sharing a spreadsheet file. No adjustments needed, we'll handle it automatically. Just starting? We got you covered with Budget Wizard.
- Import existing budget in under a minute
- AI wizard with industry benchmarks
AI Assistant
Meet Budget Buddy 👋
Your AI-powered marketing budget assistant that understands your marketing budget and backs you in discussions with stakeholders and decisions you make. Ask anything from budget utilization to category breakdowns.
Integrations
Connect your marketing stack
Etropo integrates with the most popular marketing tools. Use integrations to sync the ads spend. Engage your marketing team in budget operations. Keep yourself and everyone in the loop - automatically.
Google Sheets
Sync plans and expenses automatically with your finance team.
Slack
Automated expense updates — no more chasing teammates.
Google Ads
Fetch ad spend in real-time. No manual work required.
Track LinkedIn Ads spend automatically, always up to date.
Attio
Sync deal conversions and revenue from your sales pipeline.
Etropo is purpose-built
marketing budgeting software
Sheets aren't built for marketing teams. Neither are enterprise finance tools. Etropo is.
Delegate budget ops to your team and automate spend tracking with integrations and AI.
- Built for everyone to achieve anything
- Easy to setup, hard to maintain
- Spend data requires input from finance
- Difficult to hide headcount expenses
- Visualization & forecasting requires effort
- Prone to human errors and formula issues
- Built for CMOs and their teams
- Instant setup, zero maintenance
- Automated Spend Tracking
- Easy category access permissions
- Effortless dashboards & forecasting
- Joy to use
- Designed for finance, not marketing
- Requires implementation & training
- Integrations as premium features
- Complex team setup
- Overkill for SMBs
- Expensive & rigid
Changelog
Budget Comments
Dark Mode
Attio CRM Integration
Invoice Automation - Upload PDF
Be the CMO with all the answers
Take control over your budget with purpose-built marketing budgeting software.