Marketing Budgets,
Minus the Spreadsheet Chaos
Marketing budgeting software built for companies with multiple brands and regions.
Plan with the team, automate the spend tracking, and connect to your entire marketing stack.
Trusted by multi-brand & multi-region companies:
How it works
Plan, track and explain every marketing dollar
Owners, categories, monthly amounts and a currency for every line item in one grid. Change one number and every total updates in your default currency.
Learn morePlanned, actual, variance and forecast for each line item, side by side. The numbers come from your invoices, ad accounts, and teammates. No need to wait for finance.
Learn moreGoogle Ads, LinkedIn, Meta and TikTok send their spend to the budget. Google Sheets shares the plan with finance. HubSpot and Attio add conversions and revenue.
See all integrationsAsk a question about spend or variance in plain English. The answer comes with the line items behind it. Ask for a change and Budget Buddy makes it in the budget.
Learn more
Setup & Onboarding
Start in minutes. Literally.
Upload your spreadsheet and the budget creator pre-fills the period, regions, brands and line items for you to confirm. No budget yet? Start from scratch, demo data or AI benchmarks for your industry.
“Before Etropo, someone on my team was spending a significant chunk of their time just chasing budget actuals. That's gone now. We've saved several days a quarter — and I actually know where our budget stands in real time.”
Abby Hehemann
Marketing Director at GetResponse
Marketing Budgeting Software
One budget for the whole team
Add up to two levels above your categories, such as region and brand. Each region and brand gets its own section, with its own totals and access.
Learn moreKeep a conservative and an aggressive version in one budget. Compare them on the Plans dashboard, then make one active.
Learn moreSet permissions per category, so each owner edits only their part of the budget. Owners keep their line items and actuals up to date themselves.
Learn moreIntegrations
Connect your marketing stack
Pick a tool to see what it syncs and how to connect it.
Google Sheets
Sync plans and expenses automatically with your finance team.
Slack
Automated expense updates — no more chasing teammates.
Microsoft Teams
Budget reminders and AI Budget Buddy — right inside Teams.
Google Ads
Fetch ad spend in real-time. No manual work required.
Track LinkedIn Ads spend automatically, always up to date.
Meta
Sync Facebook and Instagram ad spend in real-time.
TikTok Ads
Sync TikTok ad spend automatically. Real-time updates.
HubSpot
Track campaign conversions and revenue from your sales pipeline.
Claude
Manage your marketing budget directly in Claude.
Shaped by marketing teams who use it every day
Budget Levels
One budget can now hold the whole company. Add up to two levels above your categories — Region › Brand, Division › Market, whatever your plan is split by — and every region or brand becomes its own section of the budget, with its own totals and its own access. Open North America and you see its brands; collapse EMEA and it folds away. Levels are set up in the new step-by-step budget creator, which can also pre-fill everything from the spreadsheet you already have. Learn more about budget levels.
Expenses
Your actuals now add up from the spend behind them. Record what you spent under any line item — an invoice, a one-off payment, a correction — and the month's actual becomes the sum of those expenses. So the number in the cell is never just a number someone typed: click it and you see exactly what it's made of. Take an expense out and the actual comes down with it.
Budget Versions
Your budget can now hold more than one plan. Build a version for the number you're asking for and a version for the number you expect, compare them side by side, and make one active when the decision lands. And when the year shifts — a cut, a new channel, a re-forecast — copy the live plan into a new version and adjust it there, instead of rebuilding your budget or starting another spreadsheet. Your actuals never move. Available on the Pro and Custom plans. Learn more about budget versions.
Microsoft Teams Integration
AI Budget Buddy now lives in Microsoft Teams. Chat with the bot to get instant answers about your budget, get monthly reminders when actuals need updating, and update them with one click — all without leaving Teams. Learn more about the integration.
Why Etropo
Etropo is purpose-built marketing budgeting software
Sheets aren't built for marketing teams. Neither are enterprise finance tools. Etropo is.
- Built for everyone to achieve anything
- Easy to set up, hard to maintain
- Spend data requires input from finance
- Difficult to hide headcount expenses
- Visualization & forecasting requires effort
- Prone to human errors and formula issues
Purpose-built for marketing- Built for CMOs and their teams
- Import your spreadsheet in minutes
- Regions and brands in one budget
- Actuals from invoices and ad accounts
- Versions for every scenario
- Permissions per brand, region, or category
- Dashboards and forecasts built in
- Budget Buddy in Claude, ChatGPT and Slack
- Designed for finance, not marketing
- Requires implementation & training
- Integrations as premium features
- Complex team setup
- Overkill for SMBs
- Expensive & rigid