Sheets weren't built for marketing teams.
Enterprise finance tools either.
Etropo gives you full control over your marketing budget. No manual updates, no version chaos.
- Manual updates and version control issues
- Spend data requires input from finance
- Not built for multi-stakeholder collaboration
- Prone to human error and formula breakage
- Requires marketing ops to maintain
- No forecasting or automation
- See budget vs spend in real-time
- Instant setup — no finance team required
- Automatic spend tracking & integrations
- Built for collaboration
- Simple and automatic forecasting
- Joy to use
- Designed for finance, not marketing
- Requires implementation & training
- Limited campaign-level visibility
- Hard to customize without rev ops team
- Overkill for SMBs
- Expensive & rigid
See where your budget really stands — instantly
Etropo gives you real-time visibility into your marketing budget. Track plan vs actuals in real-time. Break spend down by category. Crunch numbers without building custom reports or waiting for data from finance. Finally, marketing budgeting software your team deserves.
Start in Minutes. Literally.
Automatically import your existing marketing budget or create a new one in minutes using wizard with benchmarks. Set access to budget categories with granular permissions.
Import existing budget in under minute, no manual work required
Get first draft of marketing budget using our automated wizard
Set access control to protect sensitive data
Dashboards for CMOs - no setup required
Always know where your budget stands
Etropo keeps your budget in sync — no more waiting for finance or chasing teammates. With automated updates and intuitive dashboards, you always know where you stand.
Slack Reminders – Collect actuals from the team without chasing
Google Ads Sync – Live marketing spend data
Dashboards – Real-time views by channel, team, or category
Plans change.
Your budget tool should, too.
Make budget adjustments as real numbers roll in. Stay on track with a marketing budget software designed to help you make changes.
A single, clear view for plans and actual spend
Know instantly if you’re on target, under, or over
Make adjustments with ease, and confidence
Connect Your Marketing Stack
Cut the manual work — sync your tools and keep your budget up to date without lifting a finger.
Slack
Keep your budget actuals up-to-date with automated reminders sent to your marketing team. Setup takes just a minute.
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Google Ads
Track your advertising spend by automatically importing Google Ads data into your budget. Daily syncs ensure your actuals are always up-to-date.
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