Marketing Budgets,
Minus the Spreadsheet Chaos
Modern and efficient way to manage your marketing budget.
Plan, track, and adjust your marketing budget with ease.
Sheets weren't built for marketing teams.
Enterprise finance tools either.
Etropo gives you full control over your marketing budget. No manual updates, no version chaos.
- Manual updates and version control issues
- Spend data requires input from finance
- Not built for multi-stakeholder collaboration
- Prone to human error and formula breakage
- Requires marketing ops to maintain
- No forecasting or automation
- See budget vs spend in real-time
- Instant setup — no finance team required
- Automatic spend tracking & integrations
- Built for collaboration
- Simple and automatic forecasting
- Joy to use
- Designed for finance, not marketing
- Requires implementation & training
- Limited campaign-level visibility
- Hard to customize without rev ops team
- Overkill for SMBs
- Expensive & rigid
See where your budget really stands — instantly
Etropo gives you real-time visibility into your marketing budget. Track plan vs actuals in real-time. Break spend down by category. Crunch numbers without building custom reports or waiting for data from finance. Finally, marketing budgeting software your team deserves.
Start in Minutes. Literally.
Automatically import your existing marketing budget or create a new one in minutes using wizard with benchmarks. Set access to budget categories with granular permissions.
Import existing budget in under minute, no manual work required
Get first draft of marketing budget using our automated wizard
Set access control to protect sensitive data
Dashboards for CMOs - no setup required
Always know where your budget stands
Etropo keeps your budget in sync — no more waiting for finance or chasing teammates. With automated updates and intuitive dashboards, you always know where you stand.
Slack Reminders – Collect actuals from the team without chasing
Google Ads Sync – Live marketing spend data
Dashboards – Real-time views by channel, team, or category
Plans change.
Your budget tool should, too.
Make budget adjustments as real numbers roll in. Stay on track with a marketing budget software designed to help you make changes.
A single, clear view for plans and actual spend
Know instantly if you’re on target, under, or over
Make adjustments with ease, and confidence
Connect Your Marketing Stack
Cut the manual work — sync your tools and keep your budget up to date without lifting a finger.
Slack
No more chasing your teammates for spend updates. The integration does that automatically.
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Google Ads
Sync Google Ads spend data automatically. Daily syncs ensure your actuals are always up-to-date.
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Track your spend on LinkedIn Ads automatically. Real-time updates keep your marketing budget accurate and current.
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Credit Card
Automatically fetch credit card transactions. Link them to your budget items to track actual marketing spend.
Your Marketing Budget Deserves Better Than Spreadsheets
Take control over your budget with purpose-built marketing budgeting software that marketing teams love. Get started in minutes and say goodbye to spreadsheet headaches.